About Us

Open Today! Sales: 9am-5pm
Call us at: (585) 586-2225

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Welcome to Ide VW of East Rochester

When we say family owned and operated, we mean it. Mitch is the owner, Anne is the CFO, and their son, Rich is VP and head of marketing.

We know that buying a car is a big decision, and we want to make it as easy as possible for you. The Ide Family of Dealerships are run with a simple business philosophy, “Be Fair and Honest.” Our goal is to make the car buying process easy and fun for you, the way it should be.

We don’t stop there though, after the sale we strive to make servicing and maintaining your vehicle a breeze. Our award winning service departments and our Collision Center are always there for you. Plus, our VIP Program and Free Loaner Cars are just some of the many benefits of purchasing your vehicle from the Ide Family of Dealerships!

You’ve Got a Friend at Ide Volkswagen

Along with community involvement, equality is at the core of our business practice at Ide Volkswagen. We believe that’s what sets us apart from other dealership experiences. Regardless of who you are and what you believe in, we will treat you with the same respect and top notch service. We recognize the stigma associated with the car-buying industry, and we work hard to provide an inclusive environment for all. At Ide, you can buy with pride knowing that our staff is comprised of all walks of life. That gives us the ability to successfully cater to each and every individual’s needs. No matter who you are, our sales staff will maintain complete transparency to allow you to be an informed buyer. Come see us at Ide, and make a purchase you can feel proud of. You’ve got a friend at Ide Volkswagen.

Phone Numbers:Sales Hours:
  • Mon - Thu9:00 AM - 7:00 PM
  • Fri9:00 AM - 5:00 PM
  • Sat9:00 AM - 5:00 PM
  • SunClosed
Service Hours:
  • Mon - Thu7:30 AM - 6:00 PM
  • Fri7:30 AM - 5:00 PM
  • Sat8:00 AM - 2:00 PM
  • SunClosed
Parts Hours:
  • Mon - Fri7:30 AM - 5:00 PM
  • Sat8:00 AM - 2:00 PM
  • SunClosed
Collision Hours:
  • Mon - Fri8:00 AM - 5:00 PM
  • Sat - SunClosed
  • 1970

    Ide VW of East Rochester is a family owned and operated Honda Dealership in Penfield, NY. It all started in 1970, when Dick Ide opened his first dealership in Fairport, NY

  • 1973

    In 1973 he added the Honda franchise.

  • 1976

    In 1976, we opened up the Ide Collision Center in East Rochester providing state of the art body shop services to complete our trio of excellent sales, service and collision repairs

  • 1977

    A few years later, in 1977, he moved both dealerships to Panorama Trail.

  • 1984

    In 1984, Dick’s oldest son, Mitch Ide, opened Mitch Ide’s Ideal Chevy-Olds-Geo in Geneseo, NY. Along with his wife, Anne, they ran the dealership until selling it in 2000.

  • 2007

    In 2007 Mitch purchased the Honda dealership from his father and has been involved in daily operations. When we say family owned and operated, we mean it. Mitch is the owner, Anne is the CFO, and their son, Rich is the Vice President.

  • 2012

    2012 was the year we expanded our family of dealerships to open up Ide Volkswagen of East Rochester.

  • 2017

    We had the grand re-opening of Ide Volkswagen, presenting the brand new Volkswagen Sales and Service facilities.

  • 2019

    2019 was a huge year of success for us, we had record breaking sales at Ide Honda putting us at the top in the Rochester region.

  • 2020

    The Ide Family of Dealerships celebrates our 50th year anniversary. 50 years of supporting our local communities and being fair and honest. Here’s to 50 more.

Located in

Rochester, NY

Get Directions

333 North Washington Street, East Rochester, NY, 14445


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Ide VW of East Rochester 43.120696, -77.486345.